If you spend time and money driving traffic to your website, then surely its worth spending a little time seeing what impact your efforts had on your overall performance.
Continue reading “45% of marketers still don’t formally evaluate their analytics”
It may seem a very strange thing to think that data is a downfall of analytics, surely there can’t be such a thing as too much data about your website…? The long and short of it is that in many situations, people in organisations like to surround themselves with figures, producing reams of reports rather than any actionable insights. Continue reading “Data is the beauty and downfall of web analytics”
