If you spend time and money driving traffic to your website, then surely its worth spending a little time seeing what impact your efforts had on your overall performance.
Since working in the world of web analytics, I have come across a common misconception about what web analytics is. When you talk about improving performance and conversion of websites, in many instances the first comment is “So you do SEO”. Many simply think optimising a website is SEO purely because of the word ‘optimisation’. Continue reading “Web Analytics is about MUCH more than SEO”
Two things I spend a lot of time doing are:
- Drawing funnels – my workbook and desk are full of them.
- Explaining the difference between reporting and actionable insights.
It may seem a very strange thing to think that data is a downfall of analytics, surely there can’t be such a thing as too much data about your website…? The long and short of it is that in many situations, people in organisations like to surround themselves with figures, producing reams of reports rather than any actionable insights. Continue reading “Data is the beauty and downfall of web analytics”
Web conversion rate % is the most important factor in the success of your website performance. It is basically the % of site visitors who complete a specific action on your website. Continue reading “What is Web Conversion Rate?”