Two things I spend a lot of time doing are:
- Drawing funnels – my workbook and desk are full of them.
- Explaining the difference between reporting and actionable insights.
Continue reading “Reporting and Actionable Insights are not the same thing…”
Two things I spend a lot of time doing are:
Continue reading “Reporting and Actionable Insights are not the same thing…”
It may seem a very strange thing to think that data is a downfall of analytics, surely there can’t be such a thing as too much data about your website…? The long and short of it is that in many situations, people in organisations like to surround themselves with figures, producing reams of reports rather than any actionable insights. Continue reading “Data is the beauty and downfall of web analytics”