Google’s Store Visits Tool tracks online interactions and their contribution to walking in store, giving a greater understanding of the multi-channel.
First, by using machine learning, Google has expanded the Store Visits Tool capabilities to measure store visits at scale including visits that happen in multi-story malls or dense cities like Tokyo, Japan, São Paulo, Brazil where many business locations are situated close together.
Google claims that its new product will measure the impact of marketing across multiple devices and channels. Although still in Beta, Google are working with selected advertisers and will roll out across a wider audience in the coming months.
Built off Adometry, an online attribution company which Google acquired in 2014. Google Attribution is a new free solution Google offers as part of its analytics.
Continue reading “Google offers free cross-channel, multi-platform attribution tools on analytics”
Google Analytics is enhancing support for Accelerated Mobile Pages (AMP’s) by unifying users across both AMP and non-AMP pages.
AMP’s were formally announced on Oct. 7, 2015, with support from Google, Twitter, WordPress and several publishers and other companies. Fundamentally, they are HTML pages designed to be super lightweight and critically designed to make really fast mobile pages. The AMP project embodies the vision of having content that is “Instant, Everywhere”.
This unification will have the benefit of improving overall user analysis, while providing a more accurate understanding of how site visitors are engaging with a website across the two page formats.
Understanding where the traffic comes from to your website is vital, that’s obvious….Right? If you understand not only where the traffic came from but what devices your potential customers are using, it will help you further optimise your website, ensuring it is mobile responsive and that you are being found.
The proliferation of devices has changed the way people interact with the world around them, making it critical to provide the same experience across screens.
There is no doubt that we are in a mobile-first world, people expect answers at their fingertips, wherever they are. 1 in 5 people use another device while concurrently using a computer.
